Successfully growing an e-commerce business or the digital assets of a B2C company is complicated. There are layers upon layers of strategic, marketing, advertising, technology, and analytics capabilities that must come together in just the right manner to achieve true, lasting success. But it doesn’t end there – if you’ve gotten “comfortable,” then you’re already falling behind.
Engage in the relentless pursuit of better.
How? That’s the question one client after another asks us – as in “how are you going to help me?” It’s a good question. But it’s not the right first question, because the answer is likely to be “we don’t know yet.” If you have a well-defined problem or opportunity, and simply don’t have the expertise or resources to either correct course or seize on an initiative, then we’ll bring a playbook that will be largely developed and then modified to meet your unique circumstances.
We understand the technology, strategy, and analytics that go into selling to consumers, and our digital marketing initiatives are intertwined so intimately with operations and business planning that we’ll become a part of your business…if you want us to.
On the other hand, if you have problems and don’t even fully understand what they are, or some notion that opportunities exist but can’t quite put your finger on them…well, that’s where we can really help. How? Great question! We should talk.
Our capabilities as they relate to your specific growth needs are varied. We deploy consultants with a breadth of knowledge, and subject matter experts to do the heavy lifting when things get technical. But some of the functional areas where we can help are noted here.
- Product Information Management (PIM)
- Product Data Cleansing
- Sentiment Analysis of Customer Reviews
- Marketing Copy & Brand Archetypes
- Consumer Persona Development
- Technical & User Manuals
- Business Process Improvement
- Analytics & Tagging Implementations
- Data Conversions & Coding
- Amazon.com A9 Search Optimization
- E-commerce Web Development
- Product “Romance” Copy