Services & Functional Areas

We’ve been engaged in digital marketing since the earliest days of the Internet. Since before Google existed, when referrer logs were the pinnacle of web analytics, and at a time when the term “SEO” hadn’t yet been coined. Moreover, we know what it takes to launch, build, grow, and exit successful businesses. Because we’ve done it. Multiple times.

As a result, we only engage in marketing initiatives with a firm strategic vision and plan, mature analytics implementations, and the marketing technology required to achieve measurable business growth and objectives.

Digital Marketing

Digital marketing is much more than gaining social media “likes,” writing fantastic copy, designing perfect collateral, or building a great website. It includes all of those elements, but these are merely the individual functional areas that fall under the broader digital marketing umbrella. It’s in bringing these together, understanding how they contribute to your organization’s strategic vision, analyzing results, and improving on execution that “digital marketing” actually happens. It’s about theories, testing, and iteration.

Analytics

Small and medium-sized businesses frequently lack the analytics maturity to leverage the most successful, targeted marketing techniques. Even large enterprises struggle to keep up. But without proper analytics, there are no guideposts to direct activities and no mechanisms for measuring success. That’s why analytics – along with strategy – are at the core of what we do.

Technology

Digital marketing starts with your website or app, the central point of information and interaction you have with your customers or clients. It extends much further than that, of course, but the one truth that we’ve learned is that web developers very rarely understand (or care about) digital marketing.

The result is that the very core of your digital marketing platform is often seen as a separate entity – a separate project, with separate maintenance and development. But why? If the website (or app) is the hub of all digital marketing, why is it separated from the marketing flow? Yeah…we’re not sure either. Which is why our web development is integrated seamlessly into your digital marketing at every turn.

Consulting

Sometimes things are messy. Really messy. Your organization doesn’t know which direction to take regarding strategy, market segmentation, targeting, staff capabilities development, technology implementations, or any number of other things that can hinder not just your digital marketing efforts, but your entire operation. If you think you’re alone…think again. We’ve seen it frequently, and it’s often the starting point for our engagements with our clients. So if you’re wondering how to fix a problem or seize an opportunity, we should talk.