Our approach to web marketing campaigns involves a simple process of strategic planning, execution, analysis, improvement, and iteration. The analysis of marketing metrics – or analytics – is a key element of this process and informs the decisions and planning that lead to continuously-improving results.
Engage in the relentless pursuit of better.
Most organizations and marketing departments are charged with “doing more with less.” Analytics highlight opportunities for those savvy enough to understand what they mean, and can be the most powerful point of leverage in creating efficiencies.
Flying in the Dark?
We use a variety of tools, including Google Analytics, Tag Manager, and Data Studio, social media “pixels,” and others to measure and report key findings related to our clients’ website traffic, audience profiles, and conversion rates, from standard lead forms to ecommerce tracking. We use these effective technologies to generate insights into organic and PPC search marketing campaigns, email and social media campaigns, as well as the effectiveness of print collateral and event marketing. A comprehensive marketing approach involves tying together various channel initiatives, from Web to print, and social media to events. We track the effectiveness of these individual marketing efforts, and develop strategies to integrate the various elements of the channel mix so that they complement and build upon one another.
- Analytics Development
- Analytics Management
- Analysis & Reporting
- Goal/Event Setup & Tracking
- Custom Analytics Dashboards
- UTM Tagging
- Print Collateral Integration
- Lead Form Integration
- Email Marketing Analytics
- Social Media Analytics