The importance of excellent product descriptions is rapidly increasing as major e-commerce websites and online retailers better understand the tendencies and behavior of online consumers. Research suggests that the majority of online shoppers require detailed information about the products they are considering for purchase.
Engage in the relentless pursuit of better.
When shopping online, consumers want to see the product marketing copy that informs and reassures them that they are making the right buying decision – and they’ll happily go elsewhere if they don’t find it.
Data Exchange Standards?
No problem. More and more industries have established product information exchange standards to help ensure that product data moves smoothly from suppliers to distributors and across various types of sales channels. Our professional product description writers create marketing copy that is in strict compliance with all applicable product information exchange standards, regardless of industry. We have vast experience managing large product sets and projects, and can assist with data cleansing, synchronization, and product data management as part of our clients’ larger product content and data management initiatives.
Our quality control specialists have intimate knowledge of the product marketing description requirements and related fields within industry product exchange standards and JSON/XML schemas, making the process of adding, updating or editing product marketing descriptions both effective and highly efficient. We also work within a variety of formats and systems to make projects flow properly and to avoid the extra steps of converting data. Among these formats are the following:
- ONIX Publishing XML Format
- IDEA Industry Data Warehouse (IDW)
- AAIA PIES
- Industry-specific XML Formats
- SQL & Other Database Formats
- All Spreadsheet Formats
- JSON Format
- Big Hammer Product Management
- Text (.txt) Documents
- All Word Processing Formats
- PDF and Image-based Formats
- .CSV & Other Delimited Flat Files