A technical SEO audit provides the foundation for any successful search marketing initiative, and provides an important part of the blueprint used to execute a successful campaign. Insourced provides SEO clients with a detailed website analysis report as part of each SEO consulting engagement in order to both instruct our clients as to the direction that the campaign will take and to guide those efforts as they are executed.
Engage in the relentless pursuit of better.
The search engine optimization website audit is a crucial first step for any company undergoing a comprehensive online marketing campaign, and should offer detailed analysis of both the on-page factors specific to organic search engine optimization success and off-site factors like link popularity and social media presence.
Leave No SEO Opportunity to Chance
The process of conducting an SEO website audit involves analyzing many different factors, from website design elements and internal link structure to incoming links and search engine visibility. Here are just a few of the items that we review and report on within each search engine optimization audit report:
- Google Speed Test
- SSL Implementation
- Asynch JavaScript
- Proper 301 Redirects
- Google Crawl Errors
- Page Titles
- Image Compression
- Calls to Action
- Meta Descriptions – CRO
- Headers (H1-H3 Tags)
- Internal Link Structure
- External Linking
- Sitemaps
- Google AMP Pages/Mobile Pages
- Inlined HTML/CSS/JavaScript
- Analytics & Tag Setup
- Broken Links & Images
- Intuitive Navigation
- Time to First Byte (TTFB)
- 404 Page Optimization
- Incoming Link Analysis
- Design & Validation
- Keyword Targeting
- Local Search Presence
- Longtail Search Opportunities
- Canonical URL Structures